Newest Release from Sales Training  & Coaching Expert


People Buy From People

How to Personally Connect in an Impersonal World


​”Over the years, I’ve learned that it’s my own limiting beliefs that created situations that hold me back.”  Beth Standlee

At age 19, Beth was pregnant, unwed and dropping out of college. Today, she is the founder and CEO of a successful sales training and sales coaching company. There’s a reason her story ends this way, and it’s the confidence she gained from embarking on a sales career journey that taught her more than she ever dreamed possible.

Someone once said that when Beth talks about sales, it goes form black and white to color. That’s Beth. Her passion to help others never ends. Whether it’s five people or five thousand, she has ’em in her hand. You can’t say no to that passion. And she believes deeply that you can have it, too.


A Compelling Turn-Around Story

Beth Standlee is the Founder, CEO, and President of TrainerTainment. She’s also a sought-after speaker, coach, and writer. Through her million-dollar company, she teaches people how to sell with confidence.

Beth believes the ability to sell can turn a life around. She understands this truth intimately. A career in sales turned her life around.

Read the full article on The Book Professor

Beth Standlee is a true professional in all aspects of the selling profession, but one with a unique writing style embodying a delightful combination of humility and wit. Her vulnerability is on full display as she artfully shares her unique perspectives on sales as revealed inside her unfolding life story. Whether you are considering a sales role, new to the profession, or an experienced veteran of the trade, “People Buy From People” is a fascinating “must-read,” and one that delivers both encouragement and practical advice from which to grow in success in sales.


Executive Coach and author of “From Autopilot to Authentic.”

As a solopreneur, facing having to “sell myself” was daunting. Beth Standlee’s book, “People Buy From People” changed that. I had so many “yes, me too!” moments throughout the read. She manages to connect with the reader with an outstanding combination of humility, personality and straight forward expertise. Her book provided not only a clear blueprint for personally selling my business to others, but also a very relatable story of empowerment that inspired me to reach for the stars in all aspects of life.


Business Owner, eContent Success Inc.

I have known Beth since 1998, and it’s always been amazing to me that she finds it almost impossible to see a negative situation when it comes to meeting a client’s need. She oozes passion and enthusiasm. Beth has always recognized that meaningful conversations are the secret sauce to success in sales. I had the unique privilege of working alongside Beth for 2 years in her firm and learned more about selling in those 2 years than I had in the previous 20. This book gives you great insight to Beth’s sales and personal mind. You should take a peak! ​


Director of Sales & Pastor